Branding 101 – A Step-by-Step Guide to Branding

What is branding? Why is it so important? How can you build your brand?

 Brandtative, an independent brand and design consultancy with international clients such as Kuehne + Nagel, Thaicom and BASF, will help you understand the fundamentals of branding and how it can be used as a strategic tool to help your company compete more effectively globally.

Workshop includes the terms and methodology of branding and the criteria for choosing the right partner who can propel your business towards greater success. 

Who should attend?

Aspiring business owners, marketers, brand custodians and entrepreneurs seeking a foundational understanding of branding and to apply the knowledge to pursuing business excellence.

Date/Time:

20 September 2023, 3pm to 5pm

Key takeaway:

Participants will develop an awareness of branding which will assist them in making informed and considered decisions for dealing with today’s highly competitive market. 

Program Highlights:

0845     Registration

0900     Introduction

0910     Branding 101 - Part 1

·       What is a brand?

·       Why brand?

·       The language of brand

1030     Break

1040     Branding 101 - Part 2

·       Difference between research, advertising, and brand design

·       The basics of brand consulting

·       Choosing the right branding partner

1145     Conclusion

1200     Q&A

1230     End