Unleashing the power of  brand.

Our approach is brand-led. We engage people through actions, not words.

Using brand to lead your organisational culture ensures that we deliver on your brand promise, inside and out. It’s what makes you different, relevant, and successful.

By aligning and changing behaviours, we help organisations trigger a cultural change across the whole organistion to deliver performance and long-term growth.

Services

Our services are designed to change behaviour and impact business results; they are oriented towards building strong employer brands, bringing them to their full potential now and for the future.

  • Comprehensive strategic discovery to help stakeholders fully understand the challenges and opportunities. This phase includes:

    • Audit and assessment
    • Culture assessment
    • Culture visioning
    • Experience assessment
    • Culture Pulse (Remote)

  • Brand strategy clearly stated in a relevant, simple and easily-actionable framework. This phase includes:

    • Brand positioning
    • Brand architecture

  • Develop an EVP strategy that is authentic, differentiating, and compelling for employees and future talent. This phase includes:

    • EVP strategy
    • EVP validation research

  • Develop an experience map and strategy to guide the redesign of the employee and recruitment experience to bring to life the EVP strategy. This phase includes:

    • Experience strategy
    • Employee experience design

  • Bring to life the EVP strategy through a clear and inspiring expression system. This phase includes:

    • Communication Roadmap
    • Messaging framework
    • Creative expression & prototype
    • Brand identity system

  • Key document and final assets to ensure consistency and support all global Employer Branding communication. This phase includes:

    • Employer Branding playbook
    • Creative assets design and development
    • Media and assets research

  • Develop an activation plan to build awareness, excitement, and experiences to connect employees and candidates to the strategy. This phase includes:

    • Activation plan
    • Communication strategy and planning
    • Campaign ideation
    • Campaign assets design and development
    • Activation and experience